It is in action alone that you have a claim, never at any time to the fruits of such action. Never let the fruits of action be your motive; never let your attachment be to inaction. -Bhagavad Gita 2:47
That which you see as other than righteousness and unrighteousness, other than all this cause and effect, other than what has been and what is to be—tell me That. -Upanishads
O my soul, do not aspire to immortal life, but exhaust the limits of the possible. -Pindar

To every man upon this earth
Death cometh soon or late.
And how can man die better
Than facing fearful odds,
For the ashes of his fathers,
And the temples of his gods -Thomas Babington Macaulay, Lays of Ancient Rome


When you treat life like a game you most likely know where you stand. You look at your cards, your positions, and you can then plan the course of action to where you need to go. If it doesn’t work out that’s fine, you take the lessons and get better on the next iteration and do it again and again and again. This is how to get better. It is constantly small improvements that lead to big changes.

However, there are all sorts of self-help hacks that promote one extreme or another. This self-help porn is fun for a while but at the end you don’t end up accomplishing anything because you are so focused on the tools instead of actually figuring out your end vision and going towards that.

This book isn’t about any such extreme, it is in a sense a middle path of taking action and gradually improving yourself and your business. It doesn’t mean take about taking big drastic changes it is slowly moving towards your goal and structuring your life in a way as to get there. This is the book I wish I had when I was in college.

The underlying principle that makes everything function and what Sheepdog is about is the OODA Loop. The OODA Loop was conceived by an Airforce Colonel John Boyd, who could be considered the modern world’s Sun Tzu, who created the OODA Loop. The OODA Loop is a decision making loop where you go the cycle of Observe-Orient-Decide-Act. This decision making loop was made to win in dogfights where you get inside of your opponent’s decision making cycle, our maneuvering and winning against them.

The OODA Loop is applicable to all aspects of life and a great way to think through how you are approaching decisions and how you are approaching where you are going. This book will go over how to apply the OODA Loop to the important functions of Life and Work. It will look at how you can make sure you are attaining your Vision and are in constantly orienting toward your Vision.

The idea behind the OODA Loop is to win. It is to win against your competition.